About Robotfigs
Seriously Playful. Artfully Crafted.
The Next Evolution of ROBOTOYS
Robotfigs is the sub-brand of ROBOTOYS—the renowned Korean design label founded by artist Mr. Y.N. Choi. Famous for creating iconic, hand-assembled robotic watch display stands that gave timepieces a life of their own off the wrist, ROBOTOYS transformed how watch enthusiasts worldwide showcase their collections.
Robotfigs carries that same spirit directly onto the wrist. We blend precision micro-engineering with designer art toy culture to create wearable toy watches for the modern "Kidult" who refuses to trade imagination for maturity.
A Creative Synergy Across Borders: Stanley & Mr. Choi
The story of Robotfigs is rooted in a shared passion and a lasting friendship between two designers: Stanley and Mr. Choi.
The Visionary Spark
Driven by Mr. Choi’s artistic philosophy—that functional daily objects should spark joy and feel alive—the pair set out to expand the ROBOTOYS universe.
From Stand to Timepiece
Together with Stanley’s structural eye and passion for micro-components, they asked a bold question: What if the robot wasn't just holding the watch, but became the watch itself?
Combining Korean character craftsmanship with rigorous watchmaking standards, their collaboration birthed a brand built on mutual respect, industrial precision, and pure creative fun.
What Sets Robotfigs Apart
Wearable Toy Concepts:
Every timepiece is a character-driven companion, seamlessly blending original IP design with daily micro-engineering.
Uncompromising Manufacturing
Backed by decades of OEM watch craftsmanship, each piece features precision movements, durable metal housing, and scratch-resistant finishes.
Heritage & Innovation
Rooted in the globally celebrated ROBOTOYS aesthetic, evolved into wearable art for collectors worldwide.
Seriously Playful.
We approach engineering, material selection, and quality control with absolute seriousness. But our design concept? We never take ourselves too seriously.
